E-mail marketing Assignment Example | Topics and Well Written Essays - 250 words

E-mail marketing - Assignment ExampleGarrett (2008) defines electronic mail marketing as a pattern of direct marketing that utilises the structure of the electronic mail as a way of communicating audience. This communication can be commercial or fundraising messages (Garrett). Goettel (2009) defined email marketing as a technique of promotion by means of which organizations send e-mails with the intention of developing relationship of a business with its present or previous clients also to promote customer loyalty and repeat business.Anuja (2006) states that Internet is growing with fast travel rapidly and due to this rapid growth there is need for the speedy and more powerful technique of marketing. It is assessed that muckle spend more time on the web in reading a magazine/newspaper, ceremony TV or other media. It creates infinite more sense to concentrate and advertise through online marketing because it is cheap and hits business prospects directly (Anuja).Yuan (2009) o utlined that email marketing is one of the most high-octane marketing ways to advertise and support an organizations service or product. Each day, businesses utilize emails to carry out business activities. One of the main significant advantages of email marketing is that it facilitates organizations to communicate oecumenical customers/audience by putting small effort. There is no physical boundary for email marketing. It is staggeringly low-price to initiate an email campaign when contrasted to other marketing channels. The cost to transmitting emails is extremely low. Typically an email will cost less than a cent (Yuan).Email is an extremely influential marketing tool. lock in presence of spammers abusing the medium, email can still be utilized and is yet valued through users for rich, timely, and enticing information plus advertisements (Casmer).6. Yuan, Cheow Yu. Email Marketing - Advantages & Disadvantages of Email Marketing . 2009. 23 10 2009