Matthew Snyder November 8, 2001 History of Media Arts II         American Television security review in 1969         1969 was a tumultuous year in the conjugate States. Astronauts landed on the moon for the first time, violent roadway demonstrations were being held relating to the civil rights move workforcet, and 97% of U.S. households had Television sets. For the first time, Americans were comprehend brutal images of the world on their TV sets, including the Vietnam War. Censorship was decorous heavily involved in commercials, entertainment shows and politics. In 1969, numerous rules were being challenged. One of which was commercials. The National Assossiation of Broadcasters Television Code provides guidelenes for raise on television. It states that, Advertising messages should be presented in an honest, responsible and blow up earthly concernner. When deciding whether or not to broadcast a commercial, the perspective should co nsider the charastistic of the medium, its home and family audience, and the form and content of the particular presentation. If on that point is good reason to believe it would be objectoinable to a certain and responsible segment of the community, the commercial will not be put on the air. Although the advertising of feminine hygienics products was tabu at the time, Alberto-Culver Co.
had a feminine deodorant crop-dusting that they mat the media was ready to see advertised (in a studious and neat manner). They argued this before the Review Board, and eventually, the ban was lifted. The ban was then revi se to say that such products could be advert! ised in a restrained and obviously inoffensive manner. Specifically, the commercial essential chase the following rules before it can bear by the legislation authority: There whitethorn be no filename extension to sex, direct or implied. No men may bug out in the commercial overlook in a conclave of people, and no particular man in that group may be pointed out... If you want to get a full essay, lay it on our website: OrderCustomPaper.com
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