Market Research

The method of market research used for the plan is the dialect sort out interview. There were forty eight centering crowd interviews conducted of which 30 were in the UK and 18 were in Germany. individually stress gathering consisted of Between 12 to 15 participants. each of these were customers that visited Tesco stores and showed arouse in buying fair-trade cotton plant dress. The customers were asked question relating to the type of clothing they would prefer to purchase from a Tesco store. There was a trope of specific suggestions authorized from the participants and based on the inputs receive from the digest group, the fair-trade cotton clothing line was developed. In addition, the commission group participants were asked the price they would be willing to pay for the products. The inputs from the boil down groups helped Tesco in pricing its fair-trade cotton clothing line n both the UK and Germany. Since the focalization groups were conducted in the vic inity of Tesco stores, the participants were asked the location in Tesco stores that would be suitable for the display of fair-trade cotton clothing.

This enabled Tesco to develop a system for placing fair-trade cotton clothing n Tesco stores. The participants in the focus group interviews were asked which method of communications they preferred. There were suggestions received for the media an contents of advertising, internet advertising, advertising on social networking sites, and using e-mails. Further, suggestions were received on the types of promotions most favored by the participants. Ideas were generate d relating to the sales persons of fair-trad! e cotton clothing. Finally, the focus groups revealed their opinions about the publicity methods that were most credible for them.If you lack to describe a full essay, order it on our website: OrderCustomPaper.com

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