Examples of successful campaigns produced by big advertising agencies

When it incurs to ad, a small business is to a greater extent likely to it in house delinquent mainly to the fact that it is truly expensive to get an advertising comp all to do it for you. Where as a small company does not the luxury of having a large advertising budget, they need to do it by the most effective means possible. cardinal examples of successful campaigns produced by big advertising agencies argon* The Marks & Spencers witching(prenominal) & Sparkle Christmas Adverts which were made by a firm called Rainey Kelly Campbell Roalfe. It was run up to and including Christmas Eve. These adverts put M&S back on the map for feed and habit, boosting their sales tremendously. The adverts include galore(postnominal) famous celebrities including Twiggy and Shirley Bassey, all who reportedly got paid 100,000 and above.* Halifax pioneered an innovative approach to bank adverts in 2000, when it al broken ined its staff to sentiency in adverts, singing popular songs with the w ords changed to reflect financial function growths. Halifax worker, Howard Brown is the regular star of the adverts. Following the merger with the Bank of Scotland, this institutionalize has continued, with the Bank of Scotland also allowing its staff to take p contrivance. These adverts were made by a company called Roberts & Robertson, and it became very successful for them.* Sainsburys is another company that has done headspring out of a recent campaign to promote them selves. Sainsburys did this with their Try something radical today campaign. They showed how they are now offering all sorts of new products in store that many people would not arrest tried or liked, but are now widely available. Their campaigns were organised by a company called Redbus, who did market research and found out what customers want from their sustenance shops. there are many different types of media that companies use to get their marrow across. These are Television, Radio, Posters and Magazin es / Newspapers.Magazines* More semblance pagers to give the viewer a more detailed image* Better Reproduction and quality of the printing* monthlong copy deadlines as some are monthly etc.* some regional editions, different areas will be interested in different things* Diversity of subject matter, on that point is almost a magazine for any subject matter so you sewer target the exact hearing* Reach specific groups of people either by age or what they are interested in.* Sunday colour supplement, this free magazine is frequently jam packed with different adverts and promotions* Weekly womens magazines will mean if you sacrifice a specific product such as something to do with babies etc you can put it right in their face.* TV Guides often have a lot of space at the back filled with more data about Television programs so products / services can be united in with this.* Carry adverts for a broad range of products / services* mortified cost per atomic number 19, it becomes a lot cheaper when you are making many thousand copies* Business publications given free to company executives* Kept for a probable amount of time, as they do not perish and are harder vesture than a newspaper etc.* The amount of magazines that people often dress at when sitting in waiting rooms.* There is no hefty or movement.* You have to book and produce a month in advance.* Many have many pages of adverts so that they could get missed.Posters* Must be clear and quick to the point..* Relatively cheap to produce and disembowel.* depose be seen again and again.* Can be placed near the shop where the product / service is currently on offer.* Posters cabn have large impact due to the size and colour and the boldness of the print.* They are very popular with art directors to get their message across in a different and eyeball catching way.* They have to be printed and distributed way before the product / service is available so they need to be created and planned months in adva nce.* Can become damaged and damaged so they need to have a level of looking after.* The message cannot be complex as many people will not stop to read an advert specifically just glimpse at it.* Some people see plug-in adverts as anti-environment.Radio* It gives the listeners an opportunity to use their imagination.* You can reach listeners whilst they are doing other things such as driving etc.* They can be local, regional or national.* Very popular and worth while during flummox time* Radio adverts are quick to produce.* Intensive medium, it will make people think of it, even though they may have been opinion of something completely different.* Listeners for certain radio stations may be low and not worth while.* It is very difficult to campaign food and clothing product by radio as people want a visual representation.* You can buy a package from many of the bigger radio stations for certain spots during the day.Cinema* The visual place of the adverts is very effective with the visual representation and the sound in a movie theatre.* It is the strongest medium of all as you are going to watch it at any rate because you are sitting down waiting for the buck to start and as it is on such a large scale straight in front of you.* Campaigns can be local or national as all of the adverts can be edited onto the beginning of look ats by the cinema itself.* Book / soundtrack commercials are very effective too advertise for the film at the beginning as they are about to watch the film and may be interested.* Audiences often will chat through the adverts.TV* Hundreds of thousands of people watch TV every day so there is an enormous market to show the product / service to.* Vivid colour and sound though a television, giving the viewer a honourable visual representation of the product / service.* BBC channels do not have advertisements in them so that will cut down the number of viewers.* There are many channels on Sky that are congruous very specific to cert ain interests etc, so you are able to advertise to the right audience.* Many people either turn over when the adverts come on, or more recently with the creation of Sky+ etc you can just fast forward them and skip them completely.