Internet and Target Customers Segment Essay

1. Based on the trey customer personas, which customer divide should Ontela target?Ontela should targe the teen part. The size of the member is big and wide, they are usually early adapters of technical schoolnology (lots are tech savvy) their purchasing power is huge,. Moreover, the segment is substantial, and can make ontela increase its revenues. This segment uses the internet alot and the social network, e.g. facebook,. There can be the domino feat and more friends may join this service. As youth tend to assume integrity the other. They spend lots of time in the internet and market in the internet (banners, PPC, etc) doesnt cost a lot and real good to start with. Ontela shouldnt target the 2nd persona because the segment is not big enough, old fashion and the revenues arent expected to increase. It is a work tool and therefore it is a niche.2. Create a status account for your chosen target persona and identify the key themes that should be emphasized in the messaging f or the PickDeck service to this segmentPositioning statement Specifically designed for people who treasure their memories captured in mobile strait and have been frustrated with the cumbersome process of manually transferring photos off their phones, Ontelass Picdeck is a quality innovative mobile phone service that promises an easiest look to transfer pictures off their camera phones by automatically uploading those to a desktop, email or favorite photo sharing and social networking sites with no bottom and best price.The key themes are**send and save your pictures in one click**easy to use**share with your friends and family easily3. What are the risks of development qualitative persons to select target customers segment?