Role of Media in Society Today

Media certainly plays a decisive role in publicizing of anything what so ever to the general public. It is obviously the media which brings out the commodities, virgin cars, wise products, new inventions, and new designs of simply anything, new ideas, and new technology to the batch Even though there be a mickle of various kinds of Medias but idiot box no doubt is the more or less powerful media set up directly.There is no doubt that the inventions of television receiver in the human lives become changed e verything around us. Communications eat up been made easier due to these Medias exchangeable Radio, television, newspapers and many to a colossaler extent. If we simply talk about television as a whole, it would certainly not be wrong to say that television plays a vital role in our lives today.Television has become a necessity, rather than a luxury in almost every part of the world.It is undoubtfully true that today we would see television in simply every home. E ven though there are merits as substantially as demerit of this media. forthwith television channels and newspapers are busy making m one and only(a)(a)y by giving out wrong kind of information to the general public. making money has simply become top most priority of the tribe engaged in this media business.They simply think that this way they would become more popular .As indicated earlier, that everyone simply overheares television, simply because of the fact that it leads a lot of diversion although, it is a common thought that the television only offers all types of dramas, soaps, advertising, and the news. So we could say that due to the reason that this particular media.Has got a lot of viewing audience on the whole. Children undoubtfully curb a lot of television and according to one of the survey report they spent a lot more metre honoring television than they spend in their classrooms. Thus lot viewing audience mean that this is simply the best media for advert ising. As it is that not only the children watch television extensively but similarly the adults. This has been the reason that advertising is also make extensively on this media.(n.p,n.dNowadays shopping is also do through television. within minutes with the help of credit billhooks without roaming in the rush of shopping malls, which has been greatly appreciated by the female cosmos of the globe. Thus, television has become a matter of just fingertips, and has promoted, as well as, assisted the humans in achieving a better and improved coiffe in their lives. This way a lot of time is also stop from being wasted for going to the shopping malls and a person could simply shop at home.Apart from advantages of this media there are a lot of demerits of watching television for example we could say that at times it does happens that what is shown on the television is not what it basically is. when the product is bought on the credit card after watching the advertisement reaches the customer ,the customer does not wants to have it because what was so attractive ,did not appear to be when it got in the transfer of the customer. Due to this reason also a lot of people quaver from buying after watching television ads .But still there are many more that prefer from buying like this because it wastes no time. For the most part the television is found to be very entertaining. People watch television shows they enjoy and find entertaining. Television does not only provide entertainment only for adults but also for the babies.TELEVISION AND ADVERTISINGAs indicated that even the children of all ages watches television thus a lot of products like burn downdies, variant kinds of chocolated, different kinds of outlets for children, toys ,cloths are also advertised on television so the children could also watch and ask their parents to buy it for them. At the said(prenominal) time there are also a lot of disadvantages of watching television This is also a fact that wh en people men and women watches television and look at the slim, smart looking people they feel as if they are unhealthy and are not fit .Due to this reason they do not eat well and start to take medicines which is of course not correct.Escaping the media and their influence is impossible. Everywhere one turns, a different form of the media is transfer a message to the world about what normalcy is and/or should be. As Douglas Kellner, author of Cultural Studies, Multiculturalism and Media Culture writes, they provide materials out of which we forge our very identities, our sense of selfhood our notion of what it means to be male or female this is true that there is so much going on and so much to look at that it just becomes impossible not to take notice of the messages that the media is passing on to us.The influence of media in society has do on various age groups As we know that the advertising is done for different age groups so the effect is also on the different group of peo ple. Medias influence on society is so great that it clearly has the ability to mould our world through its distribution of information. Media toilet be of any kind it is a fact that people are attracted to it it is just like a cyclone which takes in everyone who is in its reach.CONCLUSION in the beginning when the media was not as it is today, newspapers and radio were the greatest and most reliable artificial lake of information in the world to bring peoples management to different things. But that was long time back .Today the strongest media is television and one of the most reliable too. As it is that it reaches simply everyone .People of all ages, casts, class and religion.. adept of the advantages of the television is its reliability, as the information on the television is updated within seconds.Businesspersons can be informed of latest foreign exchange rates and products that would be in trend in the near future. The term television is utilize not only for an electroni c box that provides a transmission by receiving and sending particular images and sounds within a distance however, a new commercial world of entertainment and technology has been emerged through this idiot box. workings CitedLes Brown. (1973). Television. Harcourt Brace Jovanovich USA.Marry Ellen Brown. (1990). Television and Womens Culture. Currency Press USA.R. W. Burns. (1998). Television. IET Texas, USA.Richard Collins. (1990). Television. Routledge UK.toby jug Miller. (2003). Television. Taylor & Francis New York, USA.Vldamir Kosma Zworykin. (1954). Television. J. Wiley New York, USA.