Yahoo Inc. Strategic Analysis Case Study Example | Topics and Well Written Essays - 1250 words

Yahoo Inc. Strategic Analysis - Case Study ExampleYahoos main competitor is Google that is constantly induceing, in spick-and-span digital products, to stay on top of the market. The major(ip)(ip) targets that the community concentrates on are the Users, the advertisers and publishers. By offering their run to these groups of people, they generate income that will change them unfold running the company. Over the years, the company has been implementing various strategies that would alter it improve the services offered and the amount of revenue collected. such moves included hiring postulatent employees, introducing more services and put inting up a webpage that is enticing and will enable them get a number of clicks. In the face of rising competition in the market surroundings, the company has strived to improve in its revenues and competitive position in the market. This study, therefore, looks into the various strategic aspects that the company has lay out, in place, t o compete favorable in the market. With early(a) big players like Google in the market, the strategies put in place by the company would hear fairness in the market competition. The Yahoo Inc strategies Internal analysis The Yahoo Inc conjunction has largely placed its focus on products and people since this form the basis of their operations. The companys major goal was to bring quality products into the market. In a bid to improve its existence, the yahoo company produced in the buff products such as the new and improved interpreting of the Yahoo mail. Different from the initial versions, this new version could be accessed on separate mobile devices such as iPhone, windows 8, iPod and Android OS. The introduction of this new version greatly changed the market competition since many people could access yahoo services from their devices. At the selfsame(prenominal) time, the new Yahoo mail version was blended with flicker, a photo sharing application that enable users to cap ture and share their photos easily across the social media networks such s facebook, twitter or Tumblr among other through email. At the same time, in a bid to improve the internal structure of the company, intelligent persons were hired and placed into administrative posts. Relatively, the company acquired mobile phone application developers who would enable them to invent applications that would bring their services closer and closer to the customers. Through this team, the company established a professional team of engineers, designers and managers who would ensure the company attains its set target. In order to ensure the company maintains exemplary achievement, a hiring system was put in place that was rigorous and intensive. Employee performance was also evaluated quarterly, with a provision of perfect working environment for all of the workers. Within the management system, the company developed a policy that would enable it monitor the performance of its products and servi ces across the web. Such system was also designed to address the internal issues that the company faced. The internalisation of these internal factors was meant to place the company in a competitive position that would ensure better products and services offered to the customers. This system also ensured accountability on the side of every employee as well as the other people working in the company. External analysis In terms of external factors, the company has set up various strategies to enable it interact well moreover, competitively in the business environment. This implies that they had to launch new products that would attract many people towards using their services. Thus, in order to provide a lasting advertising solution, the company decided to launch a yahoo genome. This advertising platform was meant to ease