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Friday, May 10, 2019

Integrated Marketing Communication Assignment Example | Topics and Well Written Essays - 500 words - 3

Integrated Marketing Communication - Assignment ExampleSecondly, the group also has a close marketing thought and strategy, which m both companies need and which attracts people. Thirdly, Black Eyed Peas learns fast about the changing kinetics of making sales and back translate this to advertising. The group is not content with its corporate connections and seeks to expand often, which is a good mark for business advertising. Lastly, the group gives its customers equal importance when dealing with them no matter how plumping or small. This makes them attractive. It would not make a difference what type of harvest-feast the group was endorsing beca commit the group can be dynamic and create a proper endorsement for whatever product they are given (Jurgensen, 2010).Despite the fact that Black Eyed Peas can do a good job with any brand or product, , endorsements by the group can be excellent when the brand or product involves clothes, cars, cosmetics and others such as jewelry. O n the other hands, rock bands can make specific endorsements successful such as jewelry, clothes and music equipment. Country music would do best when they endorse hats, boots, land, farming, and tracks (Moore & Mowen, 1994).If I were pattern a TV advert for a concern for the Black Eyed Peas, my target market would be teenagers to young adults (male and female) of up to the age of about 35 years old. The message strategy I would use would be an affective strategy to invoke feelings and emotions and relate them with the good, service or the company. The executional framework would be a lifestyle framework that shows how the product or brand will fit into the consumers life. An effective boob tube ad would be one that catches the attention of consumers by engaging their feelings, minds and emotions and responding effectively to those engagements. It should be as accepted as possible to convince the consumer (Clow & Baack, 2012).Despite the fact that the Black Eyed Peas has been suc cessful in endorsing

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