Southwest Airpine Analysis Research Paper Example | Topics and Well Written Essays - 500 words

Southwest Airpine Analysis - Research Paper Example America’s public transport is quite efficient and this poses a challenge to Southwest’s operations. Bus companies are most notable for offering alternative short-distance travelling services to many Americans who prefer the road than the air. According to Gittell (2005), transportation factors such as scheduling, safety, facilities, security procedures are very important to travelers who might use these factors as criteria not to choose Southwest in favor of surface transportation. The existence of close to 1150 seaports in Texas makes it possible for Texas residents and visitors to travel conveniently and cheaply by sea. Furthermore, commuter rail services provided by organizations such as Capital MetroRail have greatly made surface travel as interesting and fast experience as travelling by air. The road network in Texas is no doubt superb considering the several high standard highways that dot the state. Many potential air transport customers opt to travel by bus (such as Executive Coach Inc) or by private means considering the specific conveniences that come with road transport including the option of making stopovers at interesting sites. The huge number of companies offering care hire services has made the surface travel experience great even to those who cannot afford town cars. Customers who may be dissatisfied by one or more aspects of Southwest’s services may opt to use other means of transport which have better services. One of the greatest strengths of Southwest Airlines is its product positioning. The company has developed an integrated marketing strategy that has helped position its product among its core target market (Lauer, 2010). Most air travelers in the US know that Southwest has the kind of products that they would choose. In its marketing communication, the company positions itself as a â€Å"low-fare, short-haul, high